Welcome to My

Property Marketing Plan

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home.
The criteria for meeting this objective include the following:

Selling your home at or above market value.
Achieving the sale within your preferences for timing.

Audience

The target audience for your home is prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, videos, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the central theme in the marketing for your home. It represents the distinct value your home offers compared to its market competition. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlighting features compared to other similar homes for sale, connecting those features to the current trends in buyer preferences, and crafting the narrative to communicate the distinctive value your home offers.

Example: Rare sub-$500K Doney Park family home on 2 acres

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their homebuying journey. The following calls to action will be used throughout the marketing mix for your home’s campaign:

Schedule a Tour – Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call to action is “See This Home.”
Ask A Question – Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Learn More – Viewers can click buttons or links to get more information about your home. This indicates a buyer with potential interest. Variations of this call to action include “See More Photos,” “Watch More,” and “Get Address & Details.”

Metrics

We utilize performance-based marketing practices

We monitor and improve results as our campaigns are implemented. These metrics help us understand how buyers are discovering your home, how engaged they are, and where adjustments may increase momentum.

Listing Ad Views: an indicator of overall exposure and reach
Landing Page Views: signals deeper interest
Inquiries about the Listing: reflects active engagement
Showings: shows deepest intent

Marketing

Our full-service marketing includes the creation of the following assets to use in our marketing campaign for your home

Professional Photography
Full Property Tour Video
Drone Aerial Video Footage
Highlight-Feature Social Videos
Marketing Narratives (Landing Pages, MLS & Syndication)
Featured Property Landing Page (Website)
Facebook Ad Creative (Copy, Design & Video)
Instagram Ads Creative (Copy, Design & Video)
YouTube Ad Creative (Copy & Video)
Digital & Print Property Flyers
Property Postcard Mailers
Google Display Ads Creative (Copy & Banner Design)

Targeted Distribution

Your home is positioned where qualified buyers already search

Social & Network Amplification

Strategic visibility through social and professional networks.

Search & Discovery

Where buyers actively begin their home search.

Syndication & Listing Networks

Broad listing visibility across trusted real estate portals.

Luxury & Specialty

Luxury & Specialty Homes Require a Different Strategy

Privacy, architectural distinction, land, and buyer profile all influence where and how a property is presented. Many luxury buyers aren’t local and don’t search like local buyers. We employ additional resources for your luxury home.

Schedule

At Launch

Listing published to MLS
Property landing page activated
Photography & video released
Email announcement to buyer & agent networks
Initial syndication across major platforms

Ongoing (Weekly)

Digital advertising to active buyers

Social media distribution
Showing activity tracking
Buyer engagement monitoring
Metrics review & campaign adjustments

Strategically Deployed

Broker-to-broker outreach
Private & curated showings
Targeted print or direct mail
Private event or open house
Positioning refinements

Market Intelligence

Buyer behavior analysis
Comparative listing monitoring
Pricing trend evaluation
Agent & buyer sentiment tracking
Strategic recommendations

Success Stories

Testimonials

Read what my clients have to say about working with me.

"Katannya is an honest and trustworthy realtor. She has been my property manager and also helped sell our home. Home selling is a stressful process, but she has been very supportive and has helped us throughout the entire process. Having us on our corner, representing us, and being honest with us was tremendously helpful."

Satya K.

"My wife and I worked with Katannya to buy a place in Flagstaff a few years ago. She was a terrific agent, keeping us informed throughout negotiations, giving advice, and then even helping us find people to fix the place up after we bought it. Katannya is attentive, courteous, and hardworking. We are working with her!"

Peter P.

"Wonderful experience working with Katannya, we used her twice and would do so again! She was very professional and knowledgeable, and she took a lot of the stress out of our real estate transactions. She has a beautiful personality and was able to handle anything we threw at her with grace."

Kristin C.

"Katannya is knowledgeable and professional while being kind and personable as well. She gave great care and attention while I was shopping for a home and was able to pick up on my wants that I hadn't even realized I had! I would recommend her to any home buyer in the Flagstaff area, and I look forward to working with her in the future."

Emily T.

"I had an outstanding experience working with Katannya. She was incredibly helpful and attentive to my needs. Katannya went above and beyond in providing thorough research and information, answering all my questions in a timely manner."

Robin C.

"Great agent for investment properties in the N Arizona market."

John S.

"So kind, knowledgeable, and helpful!"

Paula K.

"Working with Ms. Flagstaff Real Estate was an exceptional experience from start to finish. Their team is incredibly knowledgeable about the Flagstaff market and went above and beyond to make the entire process smooth and stress-free. Whether you're a first-time home buyer, looking for investment property, or seeking luxury real estate in Northern Arizona, this is the real estate agency you want by your side. They listened to what I needed, respected my budget, and negotiated skillfully on my behalf. Truly some of the best real estate professionals in Flagstaff—I wouldn’t hesitate to recommend them to anyone looking for a top Flagstaff realtor or a local real estate expert you can trust."

Katy T.

"Kat is the best agent in Flagstaff to refer to! She is always very diligent with helping my clients through the entire transaction, and she keeps me informed of the progress. I have worked with her multiple times, and successfully, too!"

Heddi M.

"She is the best realtor when it comes to connecting California and Arizona. If you want to make the move from California to beautiful Flagstaff, Arizona, she will take care of you. She has been assisting not only the locals but also people transitioning to the new area. She is a top-notch realtor, truly."

Rosalba F.

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