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Home Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1:

Why Sell Now

Understand Why You Are Selling

Before anything else, we start with what truly matters to you. What do you want this sale to make possible? Is it freeing up equity for your next chapter, moving efficiently because timing matters, or creating financial or mental space for what comes next? When your goals and priorities are clearly understood, the process becomes calmer, more focused, and far less overwhelming.

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Step 2:

Pricing Strategy

Determine Selling Price

Once you’re clear on why you’re selling, pricing becomes a strategy and not a guess. Pricing your home accurately from the beginning helps generate the right level of interest and momentum. When a home is positioned well, buyers engage sooner and more seriously. Overpricing can cause a home to be overlooked, even after reductions, while underpricing may lead to a faster sale but not necessarily the best outcome.

A knowledgeable real estate professional considers recent comparable sales, current market conditions, and buyer behavior, aligning the price with your goals, timeline, and the realities of the market. 

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Step 3:

Preparations

Getting Your Home Ready

Most homes aren’t lived in as showrooms, and that’s completely normal. Before your home is photographed, marketed, and open to show the public, it does need to be thoughtfully prepared so it shows at its best.

This usually involves simplifying the space, removing personal items, taking care of small repairs, and doing a deep clean. The goal isn’t perfection. It’s clarity. When a home feels clean, open, and well cared for, buyers can focus on how it feels, flows, and imagine themselves there.

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Step 4:

Marketing

Develop a Marketing Strategy

Marketing is where strategy becomes visible. Once your home is ready, the focus shifts to how it’s introduced to the market and who sees it first.

I design a marketing approach that goes beyond simply listing your home. It’s about creating early momentum by reaching the right buyers through a mix of targeted digital exposure, agent relationships, and strategic placement. The goal is concentrated attention during the first few weeks, when interest and opportunity are at their peak.

To see how this works in detail, you can explore the full marketing plan here.

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Step 5:

Evaluation

Evaluate Offers as They Arrive

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6:

Offer Acceptance

Accepting an Offer

Once an offer rises to the level of something truly worth considering, I take a careful, detail-oriented pass through the contract with you. We walk through the full picture together: price and terms, deposit and down payment, financing structure, inspection rights and repair allowances, contingencies, timelines, and exactly who is responsible for which fees.

My role here is to make sure nothing is assumed, nothing is overlooked, and that the offer not only looks good on paper, but actually supports your goals. Once all terms are fully aligned and agreed upon by both sides, your agent will prepare the final contract for execution.

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Step 7:

Contingencies

Pre-Closing Process

You’ve accepted an offer, and the finish line is in sight. This phase is about honoring the agreements that bring the sale fully into place. Depending on the terms, that may include inspections, an appraisal, a survey, or specific repairs or approvals. I'll guide you through this part, keep you well-informed, and  coordinate between you, the buyer's agent, and any vendors. I'll make sure responsibilities are clear, deadlines are met, and costs are handled by the appropriate party. My focus is to keep everything moving forward smoothly, without unnecessary stress or surprises, so the transaction stays on track all the way to closing.

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Step 8:

Closing

Closing on Your Home

Closing is the moment ownership officially transfers and this chapter comes to a close. Final documents are signed, funds are distributed, and the home is released to its new owner. I stay closely involved through this final step: confirming details with the title company and addressing any last items that need attention. This is also when we ensure the transition feels complete, from utilities and services to any information the new owner will need. My goal is for you to walk away feeling settled, confident, and ready for what’s next.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Success Stories

Testimonials

Read what my clients have to say about working with me.

"Katannya is an honest and trustworthy realtor. She has been my property manager and also helped sell our home. Home selling is a stressful process, but she has been very supportive and has helped us throughout the entire process. Having us on our corner, representing us, and being honest with us was tremendously helpful."
"Katannya is an honest and trustworthy realtor. She has been my property manager and also helped sell our home. Home selling is a stressful process, but she has been very supportive and has helped us throughout the entire process. Having us on our corner, representing us, and being honest with us was tremendously helpful."
Satya K.
"My wife and I worked with Katannya to buy a place in Flagstaff a few years ago. She was a terrific agent, keeping us informed throughout negotiations, giving advice, and then even helping us find people to fix the place up after we bought it. Katannya is attentive, courteous, and hardworking. We are working with her!"
"My wife and I worked with Katannya to buy a place in Flagstaff a few years ago. She was a terrific agent, keeping us informed throughout negotiations, giving advice, and then even helping us find people to fix the place up after we bought it. Katannya is attentive, courteous, and hardworking. We are working with her!"
Peter P.
"Wonderful experience working with Katannya, we used her twice and would do so again! She was very professional and knowledgeable, and she took a lot of the stress out of our real estate transactions. She has a beautiful personality and was able to handle anything we threw at her with grace."
"Wonderful experience working with Katannya, we used her twice and would do so again! She was very professional and knowledgeable, and she took a lot of the stress out of our real estate transactions. She has a beautiful personality and was able to handle anything we threw at her with grace."
Kristin C.
"Katannya is knowledgeable and professional while being kind and personable as well. She gave great care and attention while I was shopping for a home and was able to pick up on my wants that I hadn't even realized I had! I would recommend her to any home buyer in the Flagstaff area, and I look forward to working with her in the future."
"Katannya is knowledgeable and professional while being kind and personable as well. She gave great care and attention while I was shopping for a home and was able to pick up on my wants that I hadn't even realized I had! I would recommend her to any home buyer in the Flagstaff area, and I look forward to working with her in the future."
Emily T.
"I had an outstanding experience working with Katannya. She was incredibly helpful and attentive to my needs. Katannya went above and beyond in providing thorough research and information, answering all my questions in a timely manner."
"I had an outstanding experience working with Katannya. She was incredibly helpful and attentive to my needs. Katannya went above and beyond in providing thorough research and information, answering all my questions in a timely manner."
Robin C.
"Great agent for investment properties in the N Arizona market."
"Great agent for investment properties in the N Arizona market."
John S.
"So kind, knowledgeable, and helpful!"
"So kind, knowledgeable, and helpful!"
Paula K.
"Working with Ms. Flagstaff Real Estate was an exceptional experience from start to finish. Their team is incredibly knowledgeable about the Flagstaff market and went above and beyond to make the entire process smooth and stress-free. Whether you're a first-time home buyer, looking for investment property, or seeking luxury real estate in Northern Arizona, this is the real estate agency you want by your side. They listened to what I needed, respected my budget, and negotiated skillfully on my behalf. Truly some of the best real estate professionals in Flagstaff—I wouldn’t hesitate to recommend them to anyone looking for a top Flagstaff realtor or a local real estate expert you can trust."
"Working with Ms. Flagstaff Real Estate was an exceptional experience from start to finish. Their team is incredibly knowledgeable about the Flagstaff market and went above and beyond to make the entire process smooth and stress-free. Whether you're a first-time home buyer, looking for investment property, or seeking luxury real estate in Northern Arizona, this is the real estate agency you want by your side. They listened to what I needed, respected my budget, and negotiated skillfully on my behalf. Truly some of the best real estate professionals in Flagstaff—I wouldn’t hesitate to recommend them to anyone looking for a top Flagstaff realtor or a local real estate expert you can trust."
Katy T.
"Kat is the best agent in Flagstaff to refer to! She is always very diligent with helping my clients through the entire transaction, and she keeps me informed of the progress. I have worked with her multiple times, and successfully, too!"
"Kat is the best agent in Flagstaff to refer to! She is always very diligent with helping my clients through the entire transaction, and she keeps me informed of the progress. I have worked with her multiple times, and successfully, too!"
Heddi M.
"She is the best realtor when it comes to connecting California and Arizona. If you want to make the move from California to beautiful Flagstaff, Arizona, she will take care of you. She has been assisting not only the locals but also people transitioning to the new area. She is a top-notch realtor, truly."
"She is the best realtor when it comes to connecting California and Arizona. If you want to make the move from California to beautiful Flagstaff, Arizona, she will take care of you. She has been assisting not only the locals but also people transitioning to the new area. She is a top-notch realtor, truly."
Rosalba F.
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